具测试，视频广告load需要2-4时间，所以我就提前load好一个视频在需要的时候直接show，这样可以达到0.5秒显示视频的效果，但是load是不是会在成拉去广告次数过多，曝光率降低，导致广告组建的ecpm下降？官方大大给一个答复吧！
现在ecpm极低，平均点击一次视频才给一毛多，我看别人数据比我这个还差，但是ecpm都有20多！
| 问题类型 | AppID |
|---|---|
| Bug | wx06d63baa04d066cb |
具测试，视频广告load需要2-4时间，所以我就提前load好一个视频在需要的时候直接show，这样可以达到0.5秒显示视频的效果，但是load是不是会在成拉去广告次数过多，曝光率降低，导致广告组建的ecpm下降？官方大大给一个答复吧！
现在ecpm极低，平均点击一次视频才给一毛多，我看别人数据比我这个还差，但是ecpm都有20多！
The problem type is appid bug wx06d63baa04d066cb. It takes 2-4 time to load video ads, so I load a video in advance and show it directly when needed. This can achieve the effect of displaying video in 0.5 seconds. However, does load cause too many advertisements in chengla and reduce the exposure rate, which leads to the decrease of ECPM of advertising organization? Give an official reply! Now ECPM is very low. On average, only one click on a video gives me more than 10 cents. I think other people's data is worse than mine, but ECPM has more than 20!
回答：
原文出处:关于视频广告的疑问
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激励视频广告的ecpm好像其实和点击数正相关。和曝光率没啥关系。